Innovation thrives on doing! But how do you find the most suitable AI solution for your own topics when the market is constantly changing and the choice is so confusing and then there are the issues of data security? This is exactly where the SWR X Lab comes in. Together, we, Südwestrundfunk (SWR, the public broadcaster for the states of Baden-Württemberg and Rhineland-Palatinate) and denkwerk, have created a creative space in which complex technologies are made tangible with the inspirational concept “Bots & Beers - Edition KI-Chatbots”. The focus: artificial intelligence in all its diversity.
Value-creating fields of application for AI chatbots
At the beginning of the year, the X Lab in Baden-Baden was transformed into a lively meeting place. For around 100 editors from SWR and beyond: from tech newbies to tech enthusiasts. The goal: to make the possibilities of artificial intelligence tangible and at the same time critically evaluate them in order to open up not only innovative, but above all value-creating fields of application for AI chatbots.
A Wide Range of AI Technologies to Try Out
Eleven exciting AI technologies scouted for SWR – selected according to criteria such as relevance, security and tangibility - were presented. These included both specially developed SWR tools and exciting providers from the free market. Visitors not only had the opportunity to get to know these technologies, but also to try them out with their own topics. They were able to experience the possibilities up close and directly view and discuss their own results.
Creative processes and sustainable ideas
Through facilitation and methodological support – in the form of (take home) demo info brochures, tech demonstrations and a moderated design thinking process - the participants developed numerous ideas: from the initial idea to the fully developed concept. Some are now being further developed by the X Lab and the idea generators.
We had the pleasure of providing strategic and methodological support for this event. Our task was to make the exchange and inspiration as goal-oriented as possible for all participants. In our experience, this interplay of inspiration, exchange and hands-on practice forms a fruitful basis for new projects that are not only in tune with the times, but also create sustainable value.
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