Campaign
Can too, when you have to: The "Can campaign" 2.0 for easyCredit
Those who can, can. Who must, is also happy to be able to. And how relaxed always can be, shows our "Can campaign 2.0" for the brand "easyCredit" from TeamBank.
From brand to product
After increasing easyCredit brand awareness last year, we're now moving even deeper into the product. We analyzed market research data as part of the campaign's further development in order to carry out data-driven and targeted optimization to achieve a stronger impact, greater reach and more effective use of resources. This allowed us to lay the groundwork for improving the overall performance of the brand campaign.
The result is a campaign facelift that is something to behold – and was produced in close cooperation with several of the client's divisions. Speaking of production: with our friends from Studio Seidel, the entire film production could be implemented sustainably green.
"With this year's facelift, we are going one step further step further and make clear to customers the many possible uses of easyCredit's financial scope."
Siggi explains how and what his financial scope 'can' do when he has to. Easy, that's what it is.
So simple can be
The financial scope is a loan that flexibly adapts to your life. This is demonstrated by our well-known testimonials – who now not only want to be able to, but sometimes also have to. Because with them it's like with all of us: Sometimes life has a less pleasant surprise in store – but that should never be a reason to worry. Washing machine broken? No problem with easyCredit. E-scooter has an eight in the tire? Just expand your financial leeway. Our hero Siggi explains exactly how this works on his Disco E-Scooter. And he also proves that explanatory films have to be anything but boring. You can do it like this
Together you can do more
Speaking of "can be done that way": this also applies to the super cooperation with the entire easyCredit team, to whom we would simply like to say thank you again at this point. For the trust in denkwerk as lead agency and for every inspiring, constructive exchange. We look forward to continuing to work well with you.
For the first "Kann-Kampagne" (Can-Campaign) easyCredit in cooperation with denkwerk was awarded a Special Mention at the renowned German Brand Award in the category "Excellence in Brand Strategy and Creation – Brand Communication – 360° Campaign".
German Brand Award for easyCredit campaign
With more than 315 million contacts, the German Brand Award is one of the awards with the highest reach in Germany and one of the most important awards for strategic brand management. The renowned German Brand Award honors companies for outstanding achievements in the areas of brand management and brand communication. The sound branding by TRO Düsseldorf as well as direction and production by Studio Seidel/Florian Seidel contributed to the success of the campaign. Many thanks to you!
About TeamBank
TeamBank AG is the competence center for modern liquidity management of the cooperative banks with the installment loan easyCredit in Germany and the fair credit in Austria and the payment procedure easyCredit installment purchase without media interruption.
