ARAG
Focusing on people is our identity
With a history spanning over 90 years, ARAG is the leading global legal insurer undergoing a period of transition. The strategic agenda, 'ARAG 5→30', sets out new objectives relating to digitalisation, growth, and customer-centricity. A new design was required to reflect this transformation and guide the company into the digital future. The new brand identity focuses on people – visually, functionally and strategically. Inspired by the iconic logo, rounded shapes and a custom typeface by Grilli Type establish a distinctive, human tone. The system builds on ARAG’s DNA, making legal protection more accessible and emotionally resonant. In close collaboration, we developed a scalable, flexible design system. Strategic formats such as vision labs helped to align internal and external needs. The new identity is being rolled out across all touchpoints and paves the way for a cultural and digital transformation.
Quote
“Together with denkwerk, we have created a design system that honors our 90-year history while sharpening our role as an insurer in a digitally shaped world. We are not only making a design statement but also creating an even better access to the topics of law and insurance through the rebranding.
Jakob Muziol
Head of Marketing, ARAG
ARAG
Focusing on people is our identity
With a history spanning over 90 years, ARAG is the leading global legal insurer undergoing a period of transition. The strategic agenda, 'ARAG 5→30', sets out new objectives relating to digitalisation, growth, and customer-centricity. A new design was required to reflect this transformation and guide the company into the digital future. The new brand identity focuses on people – visually, functionally and strategically. Inspired by the iconic logo, rounded shapes and a custom typeface by Grilli Type establish a distinctive, human tone. The system builds on ARAG’s DNA, making legal protection more accessible and emotionally resonant. In close collaboration, we developed a scalable, flexible design system. Strategic formats such as vision labs helped to align internal and external needs. The new identity is being rolled out across all touchpoints and paves the way for a cultural and digital transformation.
Quote
“Together with denkwerk, we have created a design system that honors our 90-year history while sharpening our role as an insurer in a digitally shaped world. We are not only making a design statement but also creating an even better access to the topics of law and insurance through the rebranding.
Jakob Muziol
Head of Marketing, ARAG
Other customers
Other customers
The facts
90%
90 % of consumers are willing to pay more for a brand they trust.
50%
50 % better retention of content through storytelling.
70%
70 % of first impressions of a Website are based on it’s design.
The facts
90%
90 % of consumers are willing to pay more for a brand they trust.
50%
50 % better retention of content through storytelling.
70%
70 % of first impressions of a Website are based on it’s design.
The facts
90%
90 % of consumers are willing to pay more for a brand they trust.
50%
50 % better retention of content through storytelling.
70%
70 % of first impressions of a Website are based on it’s design.
Our offers
Brand Experience Design
Brands are much more than what you see. We not only set them apart through their distinctive identity but also how we weave it into any detail. This is how we make them come alive in a more relevant way.
Brand Experience Design
Brands are much more than what you see. We not only set them apart through their distinctive identity but also how we weave it into any detail. This is how we make them come alive in a more relevant way.
Brand Experience Design
Brands are much more than what you see. We not only set them apart through their distinctive identity but also how we weave it into any detail. This is how we make them come alive in a more relevant way.
Brand Experience Design
Brands are much more than what you see. We not only set them apart through their distinctive identity but also how we weave it into any detail. This is how we make them come alive in a more relevant way.
Campaign Development
Through exciting stories, useful information and an insight-based approach, we inspire, entertain and engage the right people at the right time with exactly the right messages.
Campaign Development
Through exciting stories, useful information and an insight-based approach, we inspire, entertain and engage the right people at the right time with exactly the right messages.
Campaign Development
Through exciting stories, useful information and an insight-based approach, we inspire, entertain and engage the right people at the right time with exactly the right messages.
Campaign Development
Through exciting stories, useful information and an insight-based approach, we inspire, entertain and engage the right people at the right time with exactly the right messages.
Digital Marketing
Visibility and engagement are crucial in the fast-paced and cluttered web. That’s why we start by measuring key indicators to then improve your brand’s presence and performance in search engines, social media and beyond.
Digital Marketing
Visibility and engagement are crucial in the fast-paced and cluttered web. That’s why we start by measuring key indicators to then improve your brand’s presence and performance in search engines, social media and beyond.
Digital Marketing
Visibility and engagement are crucial in the fast-paced and cluttered web. That’s why we start by measuring key indicators to then improve your brand’s presence and performance in search engines, social media and beyond.
Digital Marketing
Visibility and engagement are crucial in the fast-paced and cluttered web. That’s why we start by measuring key indicators to then improve your brand’s presence and performance in search engines, social media and beyond.
Contact
Ready for change?
We’re excited to hear about you and your thoughts.
New business
Isabelle Born
Client Service Director
Contact
Ready for change?
We’re excited to hear about you and your thoughts.
New business
Isabelle Born
Client Service Director
Contact
Ready for change?
We’re excited to hear about you and your thoughts.
New business
Isabelle Born
Client Service Director
Contact
Ready for change?
We’re excited to hear about you and your thoughts.
New business
Isabelle Born
Client Service Director
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