A Match. The Career Site and Young Talents

We have already laid the foundation with the new corporate design and the “For each other here” campaign.

Now we are going one step further together: the revision of the Sparkasse KölnBonn careers page. The aim of the site: to address new applicants and cater specifically to their needs.

Focus on user experience and navigation

We developed a completely new careers site for the savings banks in the Cologne-Bonn area. The focus was on a modern, appealing design that fits in with the savings bank's new brand world developed by denkwerk. At the same time, the information architecture was rethought to enable flexible and user-oriented navigation.

“Our careers site captures our brand essence. We address young talents there in a targeted manner. With the new navigation and user guidance from denkwerk, we show that Sparkasse KölnBonn is an attractive employer. A match!”

Lukas Paas, Head of Online Marketing at Sparkasse KölnBonn

What makes the new careers page special?

A central concern of Sparkasse KölnBonn is to be perceived as an attractive employer - both by experienced professionals and by younger talents, especially from Generation Z.

Benefits of the new career site

• New design
  A modern look that clearly shows the values of Sparkasse

• Optimized user guidance
  The information architecture is designed to be flexible and user-friendly

• Newly developed visual language
  Clear, authentic and target group-oriented visuals create a strong employer brand

• Realignment of benefits and corporate communication
  Content was specifically tailored to the needs of different applicant groups

• Barrier-free texts
  Job advertisements were optimized for language level B2 and tested for accessibility

“Sparkasse KölnBonn's new career site breaks with outdated banking clichés. The site impresses young talents with its clear concept: an inspiring candidate experience combined with a brand image that authentically sets Sparkasse KölnBonn apart from the competition. We have created a digital experience that appeals to young talents and professionals.”

Lena Karry, Experience Design at denkwerk

A site that inspires

It shows that Sparkasse is not just a traditional financial institution, but also a modern employer. With its new careers site, Sparkasse KölnBonn not only offers a platform for job vacancies, but also an authentic and appealing candidate experience.