Pro bono
Redesign for queer sports club SC Janus e.V.
Ever since denkwerk has existed, we have been committed to equality at all levels. Projects with heart ❤️ enjoy a special focus with us. For ideas and suggestions, our managing directors like to be inspired by the collegium: An active member from our own ranks introduced the sports club SC Janus e.V.. What the club lacked until now was a social media strategy that suited it. We created a new and holistic social media presence for SC Janus pro bono. The entire team now uses this for a uniform and simple form of communication.
The idea – our social media mission
The club itself not only wants to connect sports fans, but also to bring together people with different interests. A community is what SC Janus wants to provide as a club, where positive values are shared. And beyond that, the community should grow. This requires a strategy and a suitable social media approach. Our solution? Using Instagram as a hub for all information. But in a new design, please! The advantage of Instagram: The platform is free, easy and simple to access, and offers countless opportunities for information dissemination. Posts about the club, various sports and parties are from now on the basis of topics for SC Janus. denkwerk also gives the queer sports club a recommendation for the tonality in postings:
Language as connection
Community
Regardless of gender or sexual identity, physical condition, age, background, or social status – anyone can participate and is allowed to.
Informative
Followers receive quick and easy information on relevant topics and news from the association.
Lively
It's about more than sports. At SC Janus, the exchange within the community is in the foreground. All contributions therefore show the diversity and freedom of the club.
Motivating
Everything can, nothing must. Whether beginner:in or professional – everyone is welcome at SC Janus. All people in the club get a good feeling, for fun and motivation in sports.
New look – the design team comes into play
Elements and illustrations for appealing postings were derived from the existing SC Janus logo. They are freely scalable and can be colored differently. How about a colorful circle from the SC Janus logo? Or single fragments of the logo as background? Our created templates facilitate the preparation of contributions and are easy to implement for all members of SC Janus. Now the SC Janus logo also comes into its own as a background. The font is also part of the holistic social media appearance. The font was reworked as part of the redesign. A preset background of font is selected in the basic colors of the club – yellow, dark blue and light blue – and rotated as desired.
Through our sample templates, the club can be seen on the platform Instagram! Recommendable do's and don'ts are our guide for good postings and a higher reach – because that's what it's all about in the end: SC Janus inspires more people and members for the queer sports club with its new, up-to-date social media presence.
"Thank you denkwerk. Our whole team is more than happy about denkwerk's professional support! For a non-profit association – like ours in mass sports – such projects are not feasible at all – and not financially viable.
We are very happy about the new strategy, the new formats, the "fresh wind" and the professional appearance with which SC Janus will present itself in the future. With the new creative routes, design and storylines, we want to inspire more people in social media for the largest queer sports club – also as members."
Finally – The Highlights
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The collaboration with and for SC Janus was harmonious and solution-oriented. The results of the social media strategy are already being implemented. At this year's ColognePride Parade in Cologne, the SC Janus float is riding along – with a new design from denkwerk.
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About SC Janus e.V.
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SC Janus e.V. was founded in 1980 and is a non-profit sports club based in Cologne. It is the first and largest queer sports club in Europe and is one of the largest in the world in terms of membership. Members can choose from over 90 sports offerings and 45 sports every day of the week to individually pursue their passion of sports. The community's motto? "Diversity in sports and in love"
You need more information about the sport offer of SC Janus? Just click through:
