Worldwide Focus on Usability: denkwerk Hosts World Usability Day

Lecture 1 - 2:15 pm

"UX x ROI – Convincing arguments for user-centered design" – Martin Beschnitt; eResult GmbH

If you want to design successful products nowadays, you can't avoid an anchoring of usability and user experience across products, projects and departments.
But how do you achieve this mindset in a team? And how do you convince management and other stakeholders that a high level of user experience and usability bring decisive competitive advantages? How do you motivate colleagues to gather customer feedback, conduct user research, and make human-centeredness an integral part of the development process as well as the corporate culture?

Martin Beschnitt places special emphasis on the actual feasibility and the necessary pragmatism in everyday business.

The audience learns to assess how mature the respective company or team already is in terms of usability & user experience and is put in a position to tackle the right things or create the framework conditions to bring the company's UX maturity to the next level.

Lecture 2 – 2:45 pm

„Using AI to Create Empathy For a More Accessible Web” – (Englisch) Carla Polaczek & Paul van der Veen, denkwerk GmbH

Designers, and society in general, are often stuck in our own filter bubbles, which can make it hard to empathize with people outside your bubble. In our talk we’ll dive into the topic of accessibility and explore how artificial intelligence can play a role in creating empathy building experiences.

We reflect on the design process of the development of an AI storytelling solution that allows users to check the accessibility of any website. Using a variety of AI generated content, technical reports are translated into understandable language. As a result, users get a better understanding of what these accessibility issues exactly are and what kind of impact they have.

Lecture 3 – 3:45 pm

"Typical conflicts in the UX context and how you can face them" – Katja Busch

Today's challenges like digitalization and other relevant transformations can only be solved with interdisciplinary teamwork. At the same time, collaboration in everyday CX/UX work is full of areas of tension and exhausting, often non-value-adding hurdles. This talk describes some typical project usability problems, conflict patterns and collaboration killers. It will help you to recognize them faster and deal with them appropriately with small and big UX hacks.

#cooperation #collaboration #UXmanagement #teamwork #UXskills #UXhacks

Lecture 4 – 4:15 pm

"Viewed in context" - Tim Schneider, Railslove GmbH.

"You've all heard this before: you can't not communicate. It's very similar for digital products. You can't use them in a concrete context: At work, on the subway, at the beach, while shopping, on a bike, in the bathroom. What does that actually mean for the user experience? And how do you even describe contexts and work with them? Come along on the search for answers."

Workshop 1 – 2:15 pm

"XAI: Cooperation across Disciplines" – Till Koch, TH Köln

Cooperation in the AI context: how can we identify "Explainability Needs" for AI systems?

After a short introduction to Explainable AI (XAI) in the context of UX, we are eager to hear about the challenges participants face in the XAI context. We will then present a toolkit. It is an approach how to support UX-ers to elaborate the needs of user:s in the XAI context. We will present a case study of how the toolkit can be used in the design process. Afterwards, we look forward to discussing with the participants what possibilities the toolkit offers.Kopieren

Workshop 2 – 3:45 pm

"The Magic Triangle of Love - Designing New Communication & Interaction Techniques for Friends Over Distance" - Prof. Irma Lindt, Sabine Huschke, Dominik Deimel, TH Köln

After the welcome, we will start the workshop with a short lecture on friendships by Aristoteles zu Sternberg. Afterwards, we will collect information on whether and how the participants maintain friendships at a distance and what is conducive or obstructive in this process. In the main part of the workshop we will divide the participants into working groups in which they will explore paper prototypes they have brought with them and develop their own paper prototypes. Towards the end of the workshop, the working groups will present their prototypes to each other and we will give an outlook on the research project VREUNDE ('vriends').