Santander
Development of a Sustainable Design System
Santander is one of the world’s largest banks, counting over 144 million customers in ten key markets. The bank is one of the world’s top three most well-known finance brands. In Germany, Santander belongs to Santander Consumer Finance, which is the world’s leading banking group for consumer-goods finance and maintains a network of over 130,000 retail partners.
A key aspect of Santander’s journey to becoming a modern omnichannel bank is an excellent, unique customer experience across all channels. To this end, the design system developed by us acts as the basis and model for all digital touchpoints. Design systems always pay off most when multiple interfaces are involved. They can be expanded as desired, ensuring consistency in the brand’s presentation.
Today we’re in a position to establish new products, services, and processes for our customers at a significantly faster pace, using interfaces that raise the bar.
We developed the design system together with Santander using a completely agile, user-centric approach. Along with our close teamwork, the core elements of the development process included mood boards with the ideas we gathered and design-thinking workshops. Complementing this was the performance of ongoing user-acceptance tests and checks on the approaches used. We were able to build on these results and develop a design system that could be used for both the website as well as the apps. At its center is the pattern library which contains all that’s required, from the individual atoms through to the full templates.
The efficient process produced forms prepared according to their function – based on fintechs while drawing on the look and feel of Santander. Using the design system, we successfully realized the new online application sequences for bank accounts and credit cards extremely rapidly.
3
months until the MVP
