Meet us at DMEXCO

Improving the experience in the customer journey with the help of artificial intelligence (Sandra Griffel).

In today's digital era, customer experience (CX) is one of the key competitive factors along the entire customer journey - from the first interaction to long-term customer loyalty. Artificial intelligence (AI) offers revolutionary opportunities to address customer needs more precisely. In her presentation, Sandra Griffel will explain how machine learning, natural language processing and predictive analytics are transforming CX. Using concrete application examples, she will show how artificial intelligence (AI) optimizes the findability of products, the personalization of offers, the response time in customer service and ultimately customer satisfaction, among other things. The presentation is aimed at specialists and managers who want to develop future-oriented strategies to improve CX.

18.09.2024 – Start: 01:00 pm

Intelligent data management in digital commerce: with PIM & MDM to success (Kaan Karaca).

Do you want to take your online store to the next level or are you planning internationalization? Then it's time to invest in PIM (Product Information Management) and MDM (Master Data Management). In his presentation, Kaan Karaca, Executive Technical Director at denkwerk, will show you how you can use these systems to manage your product information centrally and efficiently while gaining the flexibility to open up new sales channels. Find out how intelligent data management supports you in your internationalization, optimizes processes and gives you a head start in digital competition. Whether manufacturer, supplier or customer data - with the right strategy and technology, you are ideally equipped for the future of digital commerce. Be inspired and discover how you can work even faster and more efficiently with AI support. PIM and MDM are essential if you want to be seriously successful in digital commerce on a large scale. Join us and make your store fit for the future!

19.09.2024 – Start: 12:00 noon

Customer service 2.0: Redesigning the customer journey with AI and digitalization (Charlotte Block).

In today's digital world, companies need to efficiently manage the increasing number of complex customer inquiries in order to maintain customer satisfaction and keep costs under control. In her keynote speech, Charlotte Block, Experience Design Director at denkwerk, will show how artificial intelligence can optimize the customer journey. By using AI in conversational services and automating back-end tasks, companies can improve their service processes. The presentation is aimed at decision-makers and managers from specialist departments who are involved in digital transformation and digital business. You will gain a practical insight into methods and best practices for successfully shaping the digital future.

19.09.2024 – Start: 12:30 pm

Use of artificial intelligence to optimize social media activities (Isabelle Born).

In today's digital landscape, social media plays a central role in marketing and customer communication. The integration of artificial intelligence (AI) and automation into social media activities opens up new opportunities to make these tasks more efficient and effective. This guided tour provides a comprehensive overview of the role of AI and automation in social media and shows how these technologies can be used to optimize social media strategies. Specific use cases will illustrate how AI and automation are transforming content creation and curation, community management, data analysis and insights. Leading tools and technologies that support these processes will also be presented. The challenges and ethical considerations associated with the use of AI in social networks, such as data protection, bias in algorithms and the need for transparency, will also be addressed. This talk is aimed at marketing and social media professionals looking to improve their strategies through the use of advanced technologies, as well as anyone interested in learning more about the transformative power of AI in digital communication and creativity.

19.09.2024 – Start: 1:30 pm