DMEXCO 2024

Meet us at DMEXCO

Portrait of Marco Zingler, denkwerk GmbH

Lecture: Accessibility through AI and empathy

At the Agency Stage, Marco Zingler will talk about where artificial intelligence (AI) can be a driver of social innovation and where its use can be useful, but also where its use must be critically evaluated from a social perspective. His presentation "Accessibility through AI and empathy" will focus on the Barrierefreiheitsstärkungsgesetz and the A11y-AI tool, which can be used to test the accessibility of websites - in a particularly sustainable way. Be sure to make a note of the date!

Date: September 18, 12:50-13:10, Stage: Agency Stage

Sandra Griffel is Experience Design Director at denkwerk.

Panel: Next Wave of Tech Creativity: the Shift to AI driven Ecosystems

The digital marketing landscape is on the cusp of a paradigm shift: artificial intelligence (AI) will revolutionise the way we approach marketing. It heralds an era of AI-driven ecosystems. denkwerk Experience Design Director Sandra Griffel discusses the possibilities of this next wave of technological creativity with panellists Anke Herbener (BVDW Vice President), Kai Ebert (Director Growth, SYZYGY AG) and Stefan Mohr (COO, Argonauten). Together, they will explore how AI enables marketers to personalise experiences at scale, optimise campaigns in real time and open up new ways of engaging customers. Join the panellists as they discuss the challenges and opportunities of AI and explore how brands can take advantage of these advances.

Date: September 19, 2024 1:15 PM to 1:45 PM, Stage; Agency Stage

Portrait of Kaan Karaca, denkwerk GmbH

Master Class: Rapidly changing markets

In the Master Class "Markets in rapid change – How Mainova wins with wins with a better customer experience", Kaan Karaca presents together with Coremedia in a joint use case how the new strategic brand strategic brand alignment agilely tailors each customer journey to personal wishes and needs in an agile way, thereby improving the customer experience, customer loyalty and sales.

Date: September 18, 12:15-12:45 p.m., Stage: MC7D

BVDW Guided Tours with denkwerk experts

Visitors to DMEXCO can register free of charge for the BVDW Guided Tours. In just under an hour, the trade fair tours cover various key topics. denkwerk experts provide information in four different tours on digital commerce, customer journey, AI and digital creativity.

  • Tour: Customer Journey

    Improving the experience in the customer journey with the help of artificial intelligence (Sandra Griffel).

    In today's digital era, customer experience (CX) is one of the key competitive factors along the entire customer journey - from the first interaction to long-term customer loyalty. Artificial intelligence (AI) offers revolutionary opportunities to address customer needs more precisely. In her presentation, Sandra Griffel will explain how machine learning, natural language processing and predictive analytics are transforming CX. Using concrete application examples, she will show how artificial intelligence (AI) optimizes the findability of products, the personalization of offers, the response time in customer service and ultimately customer satisfaction, among other things. The presentation is aimed at specialists and managers who want to develop future-oriented strategies to improve CX.

    18.09.2024 – Start: 01:00 pm

  • Tour: Digital Commerce

    Intelligent data management in digital commerce: with PIM & MDM to success (Kaan Karaca).

    Do you want to take your online store to the next level or are you planning internationalization? Then it's time to invest in PIM (Product Information Management) and MDM (Master Data Management). In his presentation, Kaan Karaca, Executive Technical Director at denkwerk, will show you how you can use these systems to manage your product information centrally and efficiently while gaining the flexibility to open up new sales channels. Find out how intelligent data management supports you in your internationalization, optimizes processes and gives you a head start in digital competition. Whether manufacturer, supplier or customer data - with the right strategy and technology, you are ideally equipped for the future of digital commerce. Be inspired and discover how you can work even faster and more efficiently with AI support. PIM and MDM are essential if you want to be seriously successful in digital commerce on a large scale. Join us and make your store fit for the future!

    19.09.2024 – Start: 12:00 noon

  • Tour: AI and the customer experience revolution

    Customer service 2.0: Redesigning the customer journey with AI and digitalization (Charlotte Block).

    In today's digital world, companies need to efficiently manage the increasing number of complex customer inquiries in order to maintain customer satisfaction and keep costs under control. In her keynote speech, Charlotte Block, Experience Design Director at denkwerk, will show how artificial intelligence can optimize the customer journey. By using AI in conversational services and automating back-end tasks, companies can improve their service processes. The presentation is aimed at decision-makers and managers from specialist departments who are involved in digital transformation and digital business. You will gain a practical insight into methods and best practices for successfully shaping the digital future.

    19.09.2024 – Start: 12:30 pm

  • Tour: Digital creativity

    Use of artificial intelligence to optimize social media activities (Isabelle Born).

    In today's digital landscape, social media plays a central role in marketing and customer communication. The integration of artificial intelligence (AI) and automation into social media activities opens up new opportunities to make these tasks more efficient and effective. This guided tour provides a comprehensive overview of the role of AI and automation in social media and shows how these technologies can be used to optimize social media strategies. Specific use cases will illustrate how AI and automation are transforming content creation and curation, community management, data analysis and insights. Leading tools and technologies that support these processes will also be presented. The challenges and ethical considerations associated with the use of AI in social networks, such as data protection, bias in algorithms and the need for transparency, will also be addressed. This talk is aimed at marketing and social media professionals looking to improve their strategies through the use of advanced technologies, as well as anyone interested in learning more about the transformative power of AI in digital communication and creativity.

    19.09.2024 – Start: 1:30 pm

The BVDW Guided Tours can now be bookmarked in the DMEXCO App (App Store / Google Play Store) and saved in the calendar.

To do this, go to "Conference Program" in the app and drag the bar at the top to the right until "BVDW Guided Tours" appears. Please note: Registration via the app is not possible. You must register directly on site at the BVDW counter (B002 | Boulevard) in good time before the tour. You will be scanned there and will then be part of the tour. There is a maximum of 30 places per tour and it is first come, first serve!

denkwerk Exhibition Stand

At our stand in the "World of Agencies" (Hall 8, Aisle A, Stand 42), we had great exchange and two exciting days.

Would you like to receive the event materials by post? Perfect, then just let us know your e-mail address and we will send you access to the documents immediately!

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