Fantastic, right? The "nail" awards from the ADC (Art Director's Club Germany) were announced, and denkwerk has won the coveted precious metal five times. For our projects, there are 2x gold and 3x bronze on the winner’s podium.
In addition to DeepL, #HelfenmitStyle together with Jérôme Boateng has brought fame to the DKMS! With this result, we rank in the top 15 of all agencies in Germany.
DeepL, "The next level of machine translation", won gold in the category Digital Products/Services - "Digital Service". Moreover, it received the gold award from ADC in the same section in the sub-category "Artificial Intelligence".
The campaign for the registration kit for stem cell donors of the DKMS "The Ultimate Limited Edition: Life" received bronze in the category Digital Communication – "Social Media". In addition, DeepL was awarded bronze in the sub-category "Usability" in the section of Digital Products/Services and in the section of Digital Craft with the sub-category "Digital Products/Services".
Under the direction of the two chairwomen Corinna Falusi and Barbara Kotte, 438 jury members completed the first online judging in the competition's 56-year history. The jurors were divided into 30 panels and judged more than 7,000 entries. In total, the jury awarded 62x gold, 127x silver, 225x bronze and 240x honorable mentions.