Motel One
The Next Experience in Online-Booking
Motel One has shaken up the hotel market with its design-on-a-budget concept. This concept, which concentrates mainly on prime, central locations and premium furnishings at an attractive price, has been a phenomenal success. The hotel chain currently operates seventy-four hotels in ten countries.
Approximately 75 percent of bookings are made using the hotel’s own channels – its website, app, and hotline. A premium level of simplicity and design was created for the relaunch of the website and booking process, in keeping with the guest experience at the hotels.
Bookings increased significantly from just the first day after going live, showing that the combination of elegance and simplicity was indeed possible and, most importantly, was precisely the right way to go.
75%
revenue through own channels
430K
BeOne Members
We want to invite users to learn about the diverse world of Motel One and be enthused by it. We wanted the booking process to accommodate our guests’ wishes both intuitively and directly.
The business processes for the Motel One e-commerce platform had to be integrated into the Internet booking engine (IBE) when the website, booking process, and Internet booking engine were implemented.
To accomplish this, the processes were connected to the SOAP API in the SHIOT hotel management software produced by Gubse.
The Internet booking engine also provides the RESTful Web service, which integrated the booking process, website, and app.
High performance is ensured by a robust system architecture and the use of multiple micro services. These services meant that a loose coupling could be applied to the software architecture.
The guest-services hotline has noticed a significant decrease in queries since the relaunch. The result: significantly lower support costs.
Thanks to the support of denkwerk, we’ve successfully created a new, digital brand experience to match the real-life brand experience at our hotels.
